We are a hospitality consultancy that helps you create, refine, and grow your business through tailored strategies and expert guidance.
Our Services
We provide comprehensive consulting services across all key areas of the food & beverage industry
Concept development and business planning
Beverage Menu creation and optimization
Staff Training and HR Solutions
Customer Experience and Service Improvement
Marketing and Branding
Revenue Growth and Profitability Optimization
F&B Operations Efficiency
About the founder
Sarah Madritsch
Originally from Bangkok, Thailand, Sarah Madritsch began her hospitality career at Tropic City, one of Asia's most celebrated cocktail bars. The venue earned consistent placements on the Asia's 50 Best Bars list and was nominated for Best International Cocktail Bar at the Tales of the Cocktail Spirited Awards. In 2019, she moved to Zurich and joined the acclaimed Widder Hotel, where the bar received a Tales of the Cocktail nomination, a listing in World's 50 Best Discovery, and accolades from GaultMillau and Falstaff.
In 2022, Sarah joined IGNIV Zürich, the city's renowned two-Michelin-starred restaurant, where she was named Barkeeper of the Year Switzerland 2022 and earned Best Bar Menu Switzerland 2024. With over a decade of experience across cocktail bars, five-star hotels, and Michelin-starred kitchens, she now works as a gastronomy consultant, certified sommelière, and award-winning barkeeper. Sarah specializes in beverage concept development, operational optimization, and guest experience design—partnering with hospitality brands to build strategic, sustainable, and guest-focused concepts.
Our work
Highlighted Projects
Swiss International Air Lines
Bespoke signature cocktails for First, Business, and Premium Economy class passengers
Gault Millau
Crafted innovative, seasonal alcohol-free cocktails in Switzerland, tailored to modern gastronomy trends and refined tastes.
BEÚ SPIRITS
Public relations strategies and brand activation initiatives for stronger market presence.
TAVO Bar
Developed and launched a trend-forward bar concept with custom menus and expert staff training.
BAR News GmbH
Created custom signature cocktails for industry events and brand collaborations, boosting engagement through trend-driven, identity-focused recipes.
What do we stand for?
At Madritsch Gastroconcepts, our mission is to empower both newly launched and established hospitality businesses with tailored, innovative, and results-driven consulting solutions.
Trusted by the best
Our Clients
As seen in
Press & Media Highlights
Beú Spirits has appointed Sarah Madritsch as brand ambassador. The bartender will support the Swiss company, known for its diverse agave spirits, with tastings, events, and creative collaborations.
A Tale of Two Cities' crowned as the finest cocktail creation of the year.
Mixing unforgettable drinks for your celebrations.
Sarah Madritsch is Bartender of the Year and recently became head bartender. Now she wants to help the next woman take the lead.
Work with us