Logo
About usServicesProjectsMedia & Press
Contact Us
Logo

where concepts become icons

innovate, build, lead.

Quick links

About usServicesProjectsMedia & PressContributors
Contact Us
s.madritsch@mgcgastro.coms.madritsch@mgcgastro.com
InstagramInstagram
LinkedInLinkedIn

© 2025 Madritsch Gastroconcepts. All rights reserved. Site built by Raintree technologies. | Privacy Policy | Legal notice

Hospitality consulting for growth, optimization, and lasting success.

Led by award-winning bartender Sarah Madritsch — we bring concepts to life through strategy, design, and expertise.

Contact Us
Our Services
Hero Illustration
About the founder

Sarah Madritsch

Originally from Bangkok, Thailand, Sarah Madritsch began her hospitality career at Tropic City, one of Asia's most celebrated cocktail bars. The venue earned consistent placements on the Asia's 50 Best Bars list and was nominated for Best International Cocktail Bar at the Tales of the Cocktail Spirited Awards.

In 2019, she moved to Zurich and joined the acclaimed Widder Hotel, where the bar received a Tales of the Cocktail nomination, a listing in World's 50 Best Discovery, and accolades from Gault&Millau and Falstaff.

In 2022, Sarah joined IGNIV Zürich, the city's renowned two-Michelin-starred restaurant, where she was named Barkeeper of the Year Switzerland 2022 and received the award for Best Bar Menu Switzerland 2024.

With over a decade of experience across cocktail bars, five-star hotels, and Michelin-starred kitchens, Sarah now works as a gastronomy consultant, holder of Swiss Federal Diplomas (eidg. Fachausweise) as a Gastro-Betriebsleiterin and Sommelière, and an award-winning barkeeper. She is currently pursuing a Bachelor of Arts in International Management.

Sarah specializes in beverage concept development, operational optimization, and guest experience design, partnering with hospitality brands to create strategic, sustainable, and guest-centered concepts.

Read more
About the founder

What do we stand for?

At Madritsch Gastroconcepts, our mission is to empower both newly launched and established hospitality businesses with tailored, innovative, and results-driven consulting solutions.

Trusted by the best

Helping Leading Hospitality Brands Thrive

Work with us

Let's create something exceptional together

Contact us

Gallery

The Cocktail Collection

Orient Breeze: ACASA Catering at World Economic Forum Davos 2026
Orient Breeze: ACASA Catering at World Economic Forum Davos 2026
Swiss Alpine Essence Swiss International Air Lines
Swiss Alpine Essence Swiss International Air Lines
Caprese Highball: BEU Spirits Signature Cocktail
Caprese Highball: BEU Spirits Signature Cocktail
Bees at Work: Winner Cocktail Barkeeper of the Year Swiss Bar Awards 2022
Bees at Work: Winner Cocktail Barkeeper of the Year Swiss Bar Awards 2022
Shiso Mizuwari
Shiso Mizuwari
Crystal Colada: Schweizer Illustrierter Auto des Jahres
Crystal Colada: Schweizer Illustrierter Auto des Jahres
Tom Kha: Gault Millau "Its Mocktail Time"
Tom Kha: Gault Millau "Its Mocktail Time"
Rum Pandan Punch
Rum Pandan Punch
Peach Pearl: Gault Millau "Its Mocktail Time"
Peach Pearl: Gault Millau "Its Mocktail Time"

Our Services

Our Services
Concept Development

Concept Development

Crafting unique, strategic, and scalable restaurant and bar concepts tailored to market trends and target audiences.

Menu Engineering

Menu Engineering

Engineering menus that balance innovation, profitability, and customer appeal while incorporating seasonal and sustainable elements.

Events and Catering

Events and Catering

Tailored cocktail concepts and modern drinks, designed to match your guests and events.

Staff Training

Staff Training

Elevating service quality through hands-on staff development, operational training, and leadership coaching.

	Editorial Content

Editorial Content

Sarah Madritsch develops original drinks and concept recipes, and writes editorial features on hospitality trends, bar culture, and innovation — tailored for magazines, industry platforms, and brand publications.

Customer Experience

Customer Experience

Enhancing every touchpoint of the guest journey to drive satisfaction, loyalty, and positive brand reputation.

Marketing and Branding

Marketing and Branding

Developing strong, personalized brand identities and strategic marketing plans that increase visibility and attract the right clientele.

Cost Planning Strategy

Cost Planning Strategy

Implementing financial and operational strategies to maximize efficiency, reduce waste, and boost profit margins.

F&B Operations Efficiency

F&B Operations Efficiency

Refining workflows, kitchen layouts, and supply chain management to ensure a seamless and cost-effective operation.

We provide comprehensive consulting services across all key areas of the food & beverage industry

ACASA Catering
ETH Zürich
BAR News GmbH
Swiss International Air Lines
COOP
BEÚ SPIRITS
IGNIV by Andreas Caminada
Gault&Millau

As seen in

Press & Media Highlights

Media & Press
Read more
FOOBY Magazine "Bamboo Martini" by Sarah Madritsch
2024-09-02 · www.coop.ch
FOOBY Magazine "Bamboo Martini" by Sarah...

Custom-made signatures by Sarah Madritsch for FOOBY magazine

Read more
IGNIV Bar Zurich - the best bar menu in Switzerland!
2024-10-01 · www.andreascaminada.com
IGNIV Bar Zurich - the best bar menu in ...

At the Swiss Bar Awards 2024, the IGNIV Zurich's bar menu was recognised as the best in the country. Thanks to Sarah Madritsch, who curated in collab...

Read more
Tom Kha by Sarah Madritsch
2025-08-24 · www.gaultmillau.ch
Tom Kha by Sarah Madritsch

Sarah Madritsch is one of the most talented bartenders in the country. She started out at the Widder Bar. Now she is head bartender at Igniv by Andrea...

Read more
FALSTAFF BAR GUIDE 2023: THE ELITE OF THE SWISS BAR SCENE
2022-11-03 · www.falstaff.com
FALSTAFF BAR GUIDE 2023: THE ELITE OF TH...

The category winners of the Falstaff Bar Guide 2023 – from Host of the Year to Most Innovative Bartender and Rookie Bartender of the Year.

Read more
Hot Ten Ten women shaping Zurich's gastronomic scene
2025-03-05 · www.gaultmillau.ch
Hot Ten Ten women shaping Zurich's gastr...

Women's Day! Pascal Grob introduces ten female restaurateurs from the Zurich scene. Names to remember.

Read more
Here drinks and food go hand in hand
2025-04-29 · www.tagesanzeiger.ch
Here drinks and food go hand in hand

On Badenerstrasse, not far from Stauffacher, the cocktails are sophisticated and the dishes are a pleasant side dish – and both are Japanese-inspired.

Read more
Agave spirits: Beú Spirits appoints Sarah Madritsch as brand ambassador
2025-05-19 · www.spirituosen-journal.de
Agave spirits: Beú Spirits appoints Sara...

Beú Spirits has appointed Sarah Madritsch as brand ambassador. The bartender will support the Swiss company, known for its diverse agave spirits, with...

Read more
Swiss Cocktail Open: "A Tale of Two Cities" – Best Cocktail of Switzerland 2021
2021-06-22 · www.barnews.ch
Swiss Cocktail Open: "A Tale of Two Citi...

A Tale of Two Cities' crowned as the finest cocktail creation of the year.

Read more
Sarah Madritsch is Barkeeper of the Year
2024-10-24 · www.htr.ch
Sarah Madritsch is Barkeeper of the Year

Recognized for excellence in bartending and hospitality leadership.

Read more
The Future is Female
2023-07-25 · moments.ch
The Future is Female

Empowering women in the hospitality industry.

Highlighted Projects

Browse projects
Project: ACASA Catering at World Economic Forum 2026

ACASA Catering at World Economic Forum 2026

Non-Alcoholic Beverage Program Lead — World Economic Forum 2026

Project: ETH University Zürich

ETH University Zürich

ETH Zürich Cook the Science Public Lecture Series

Project: Swiss International Air Lines

Swiss International Air Lines

Bespoke signature cocktails for First, Business, and Premium Economy class passengers

Project: COOP & FOOBY Magazine

COOP & FOOBY Magazine

Custom-made signature cocktails for FOOBY and COOP Magazine for winter and summer