Hospitality consulting for growth, optimization, and lasting success.
Led by award-winning bartender Sarah Madritsch — we bring concepts to life through strategy, design, and expertise.
Our Services
We provide comprehensive consulting services across all key areas of the food & beverage industry
Concept Development and Business Planning
Beverage Menu Creation and Optimization
Staff Training and HR Solutions
Customer Experience and Service Improvement
Marketing and Branding
Revenue Growth and Profitability Optimization
F&B Operations Efficiency
Events and Catering
Sarah Madritsch
Originally from Bangkok, Thailand, Sarah Madritsch began her hospitality career at Tropic City, one of Asia's most celebrated cocktail bars. The venue earned consistent placements on the Asia's 50 Best Bars list and was nominated for Best International Cocktail Bar at the Tales of the Cocktail Spirited Awards.
In 2019, she moved to Zurich and joined the acclaimed Widder Hotel, where the bar received a Tales of the Cocktail nomination, a listing in World's 50 Best Discovery, and accolades from Gault&Millau and Falstaff.
In 2022, Sarah joined IGNIV Zürich, the city's renowned two-Michelin-starred restaurant, where she was named Barkeeper of the Year Switzerland 2022 and received the award for Best Bar Menu Switzerland 2024.
With over a decade of experience across cocktail bars, five-star hotels, and Michelin-starred kitchens, Sarah now works as a gastronomy consultant, holder of Swiss Federal Diplomas (eidg. Fachausweise) as a Gastro-Betriebsleiterin and Sommelière, and an award-winning barkeeper. She is currently pursuing a Bachelor of Arts in International Management.
Sarah specializes in beverage concept development, operational optimization, and guest experience design, partnering with hospitality brands to create strategic, sustainable, and guest-centered concepts.
Highlighted Projects
Swiss International Air Lines
Bespoke signature cocktails for First, Business, and Premium Economy class passengers
Gault&Millau
Crafted innovative, seasonal alcohol-free cocktails in Switzerland, tailored to modern gastronomy trends and refined tastes.
BAR News GmbH
Created custom signature cocktails for industry events and brand collaborations, boosting engagement through trend-driven, identity-focused recipes.
"Melting, Dilution and Viscosity: The Science of Cocktails"
"Cook the science" is a public lecture series at ETH Zurich about the science of cooking. Join this exciting "ETH Cooking Show" with ETH professors and renowned chefs to discover the fascinating science behind daily cooking. What happens physically when we beat egg whites? Why do we knead bread? What is the science behind perfect al dente pasta?
TAVO Bar
Developed and launched a trend-forward bar concept with custom menus and expert staff training.
BEÚ SPIRITS
Public relations strategies and brand activation initiatives for stronger market presence.
What do we stand for?
At Madritsch Gastroconcepts, our mission is to empower both newly launched and established hospitality businesses with tailored, innovative, and results-driven consulting solutions.
Trusted by the best
Our Clients
As seen in
Press & Media Highlights
At the Swiss Bar Awards 2024, the IGNIV Zurich's bar menu was recognised as the best in the country. Thanks to Sarah Madritsch, who curated in collab...
Sarah Madritsch is one of the most talented bartenders in the country. She started out at the Widder Bar. Now she is head bartender at Igniv by Andrea...
The category winners of the Falstaff Bar Guide 2023 – from Host of the Year to Most Innovative Bartender and Rookie Bartender of the Year.
Women's Day! Pascal Grob introduces ten female restaurateurs from the Zurich scene. Names to remember.
On Badenerstrasse, not far from Stauffacher, the cocktails are sophisticated and the dishes are a pleasant side dish – and both are Japanese-inspired.
Beú Spirits has appointed Sarah Madritsch as brand ambassador. The bartender will support the Swiss company, known for its diverse agave spirits, with...
A Tale of Two Cities' crowned as the finest cocktail creation of the year.
Recognized for excellence in bartending and hospitality leadership.
Empowering women in the hospitality industry.
An inside look at Sarah Madritsch’s approach to cocktail artistry.
Work with us