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Hospitality consulting for growth, optimization, and lasting success.

Led by award-winning bartender Sarah Madritsch — we bring concepts to life through strategy, design, and expertise.

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About the founder

Sarah Madritsch

Originally from Bangkok, Thailand, Sarah Madritsch began her hospitality career at Tropic City, one of Asia's most celebrated cocktail bars. The venue earned consistent placements on the Asia's 50 Best Bars list and was nominated for Best International Cocktail Bar at the Tales of the Cocktail Spirited Awards.

In 2019, she moved to Zurich and joined the acclaimed Widder Hotel, where the bar received a Tales of the Cocktail nomination, a listing in World's 50 Best Discovery, and accolades from Gault&Millau and Falstaff.

In 2022, Sarah joined IGNIV Zürich, the city's renowned two-Michelin-starred restaurant, where she was named Barkeeper of the Year Switzerland 2022 and received the award for Best Bar Menu Switzerland 2024.

With over a decade of experience across cocktail bars, five-star hotels, and Michelin-starred kitchens, Sarah now works as a gastronomy consultant, holder of Swiss Federal Diplomas (eidg. Fachausweise) as a Gastro-Betriebsleiterin and Sommelière, and an award-winning barkeeper. She is currently pursuing a Bachelor of Arts in International Management.

Sarah specializes in beverage concept development, operational optimization, and guest experience design, partnering with hospitality brands to create strategic, sustainable, and guest-centered concepts.

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About the founder

What do we stand for?

At Madritsch Gastroconcepts, our mission is to empower both newly launched and established hospitality businesses with tailored, innovative, and results-driven consulting solutions.

Trusted by the best

Helping Leading Hospitality Brands Thrive

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Let's create something exceptional together

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Our Services

Our Services
Concept Development and Business Planning

Concept Development and Business Planning

Crafting unique, strategic, and scalable restaurant and bar concepts tailored to market trends and target audiences.

Beverage Menu Creation and Optimization

Beverage Menu Creation and Optimization

Engineering menus that balance innovation, profitability, and customer appeal while incorporating seasonal and sustainable elements.

Staff Training and HR Solutions

Staff Training and HR Solutions

Elevating service quality through hands-on staff development, operational training, and leadership coaching.

Customer Experience and Service Improvement

Customer Experience and Service Improvement

Enhancing every touchpoint of the guest journey to drive satisfaction, loyalty, and positive brand reputation.

	Editorial Content: Drinks, Trends & Hospitality

Editorial Content: Drinks, Trends & Hospitality

Sarah Madritsch develops original drinks and concept recipes, and writes editorial features on hospitality trends, bar culture, and innovation — tailored for magazines, industry platforms, and brand publications.

Marketing and Branding

Marketing and Branding

Developing strong, personalized brand identities and strategic marketing plans that increase visibility and attract the right clientele.

Revenue Growth and Profitability Optimization

Revenue Growth and Profitability Optimization

Implementing financial and operational strategies to maximize efficiency, reduce waste, and boost profit margins.

F&B Operations Efficiency

F&B Operations Efficiency

Refining workflows, kitchen layouts, and supply chain management to ensure a seamless and cost-effective operation.

Events and Catering

Events and Catering

Tailored cocktail concepts and modern drinks, designed to match your guests and events.

ACASA Catering
ETH Zürich
BAR News GmbH
Swiss International Air Lines
COOP
BEÚ SPIRITS
IGNIV by Andreas Caminada
Gault&Millau

Gallery

A closer look at the drinks, details, and experiences we craft.

ACASA Catering at World Economic Forum 2026
ACASA Catering at World Economic Forum 2026
Swiss International Air Lines
Swiss International Air Lines
COOP Magazine
COOP Magazine

We provide comprehensive consulting services across all key areas of the food & beverage industry

As seen in

Press & Media Highlights

Media & Press
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IGNIV Bar Zurich - the best bar menu in Switzerland!
2024-10-01 · www.andreascaminada.com
IGNIV Bar Zurich - the best bar menu in ...

At the Swiss Bar Awards 2024, the IGNIV Zurich's bar menu was recognised as the best in the country. Thanks to Sarah Madritsch, who curated in collab...

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Tom Kha by Sarah Madritsch
2025-08-24 · www.gaultmillau.ch
Tom Kha by Sarah Madritsch

Sarah Madritsch is one of the most talented bartenders in the country. She started out at the Widder Bar. Now she is head bartender at Igniv by Andrea...

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FALSTAFF BAR GUIDE 2023: THE ELITE OF THE SWISS BAR SCENE
2022-11-03 · www.falstaff.com
FALSTAFF BAR GUIDE 2023: THE ELITE OF TH...

The category winners of the Falstaff Bar Guide 2023 – from Host of the Year to Most Innovative Bartender and Rookie Bartender of the Year.

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Hot Ten Ten women shaping Zurich's gastronomic scene
2025-03-05 · www.gaultmillau.ch
Hot Ten Ten women shaping Zurich's gastr...

Women's Day! Pascal Grob introduces ten female restaurateurs from the Zurich scene. Names to remember.

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Here drinks and food go hand in hand
2025-04-29 · www.tagesanzeiger.ch
Here drinks and food go hand in hand

On Badenerstrasse, not far from Stauffacher, the cocktails are sophisticated and the dishes are a pleasant side dish – and both are Japanese-inspired.

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Agave spirits: Beú Spirits appoints Sarah Madritsch as brand ambassador
2025-05-19 · www.spirituosen-journal.de
Agave spirits: Beú Spirits appoints Sara...

Beú Spirits has appointed Sarah Madritsch as brand ambassador. The bartender will support the Swiss company, known for its diverse agave spirits, with...

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Swiss Cocktail Open: "A Tale of Two Cities" – Best Cocktail of Switzerland 2021
2021-06-22 · www.barnews.ch
Swiss Cocktail Open: "A Tale of Two Citi...

A Tale of Two Cities' crowned as the finest cocktail creation of the year.

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Sarah Madritsch is Barkeeper of the Year
2024-10-24 · www.htr.ch
Sarah Madritsch is Barkeeper of the Year

Recognized for excellence in bartending and hospitality leadership.

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The Future is Female
2023-07-25 · moments.ch
The Future is Female

Empowering women in the hospitality industry.

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Sarah Madritsch has a lot to smile about. So does the Widder Bar in Zurich.
2021-11-26 · www.mixology.eu
Sarah Madritsch has a lot to smile about...

An inside look at Sarah Madritsch’s approach to cocktail artistry.

Highlighted Projects

Browse projects
Project: ACASA Catering at World Economic Forum 2026

ACASA Catering at World Economic Forum 2026

Non-Alcoholic Beverage Program Lead — World Economic Forum 2026

Project: ETH University Zürich

ETH University Zürich

ETH Zürich Cook the Science Public Lecture Series

Project: Swiss International Air Lines

Swiss International Air Lines

Bespoke signature cocktails for First, Business, and Premium Economy class passengers

Project: COOP Magazine

COOP Magazine

COOP Magazine Winter Cocktails